"Avantgarde" highlights the advent of the poster and the beginnings of graphic design as an indepen-dent design discipline: between the wars, photography, typography and visual abstraction were at the heart of the poster; based on the reform movement...

Peace appeals, reminders of human rights, calls to protect nature - posters have proven an effective medium in accompanying social and political struggles worldwide since the 1920s. Through the poster, these universal and timeless topics are able to...

In the history of graphic design, the film poster has repeatedly exemplified graphic innovation. The first constructivist posters by the Stenberg brothers challenged viewing habits in the late 1920s, as did the radical, succinct film advertisements b...

Dafi Kuhne is one of Switzerland's foremost poster designers whose diverse, bold work embraces both traditional production tools and modern design processes. Although his posters are printed on presses from the 1960s, they do not look like typical le...

How a new generation of graphic designers has created fresh visual paradigms for Iranian culture. In the last two decades, Iranian poster design has achieved widespread admiration and distinction for its innovative explorations of type and typograph...

As one of the most important poster designers of our time, Swiss graphic designer Niklaus Troxler (born 1947) has devoted himself primarily to jazz posters. In 1966 Troxler organized the first jazz concert in his hometown Willisau in the canton of Lu...

Since the beginning of the 20th century, poster campaigns have been a distinctive element of Swiss politics. This book reproduces posters from 1918 to the present.

Advertising creates dream worlds, yet always simultaneously bears witness to its era. Both these tendencies are exemplified in fashion posters. Moving beyond the latest modish trends and beauty ideals, fashion posters reflect moral codes and social c...

The medium of the poster is distinguished by displaying messages combining images and text on a static, two-dimensional surface. Designers have, however, always toyed with extending the plane by adding a third dimension, whether spatial or temporal,...

Self-Promotion, the 30th edition of the Poster Collection series, features a compilation of posters the Museum fur Gestaltung in Zurich has commissioned over the years to promote their own exhibitions. Most of them were designed by Swiss designers, t...